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JEENI  NEWS

Steve Salvari, the London-based music producer, singer, song-writer and musician has played an integral part in shaping the British musical landscape, and his work is cited as vital reference points in the chronology of British Pop, Soul and Jazz Funk. His CV reads like a Who’s Who of musical luminaries, working with artists from a broad spectrum of genres, including Chaka Khan, Robert Palmer, Barry White, Billy Ocean, Lulu, Aswad, Jonathan Butler, Natalie Cole and OmarNow Steve has joined Team Jeeni as our latest ambassador and mentor, and he’s passing on his experience and support to the new generation of Jeeni artists.

Steve says, “Many others have tried and failed to support unsigned artists achieve their dreams, but the difference with Jeeni is the strength of the management team and their experience and connections in the industry. The Jeeni team are straight talkers, very focused, fully transparent with an unstoppable attitude to make Jeeni a huge success.” Welcome aboard!

right - Steve Salvari in action

Jeeni is on a mission to help the next generation of talent benefit from the experience of world-class superstars. The campaign is being masterminded by Jeeni’s Music Director Roger Watson, the record executive responsible for more than 500 million sales so far. “Can I get big names involved? The answer to that is - yes, of course. I’ve produced them, I play tennis with them, I walk dogs with them and I drink beer with them. And the more the merrier. They’ve all got the knowledge and experience to pass on to new artists discovered by Jeeni.”

When asked which celebrities are in his sights, Roger says, “So, Rick Astley is a good old pal of mine, and he plays with Kylie Minogue. But just scroll to the bottom of this page to see all the stars we’ve worked with.” Jeeni puts undiscovered talent at the head of the queue by letting them use the platform to sell their original music and gig tickets direct to fans, and then keep every penny. The company is live on Crowdcube, and investors can own a stake right now. 

They should be so lucky - Rick and Kylie

Rick Astley Kylie Minogue Jeeni

The legendary Teddy Hayes has joined the Jeeni advisory board. Award-winning producer, film-maker and composer, working alongside the likes of Quincy Jones and Roberta Flack. Teddy pioneered the concept of creating new wealth for music artists by monetizing their fan base. His London-based talent company DaBlockOnline offered a win-win solution for everyone involved in the entertainment industry, creating a platform that gave both signed and unsigned music talent a chance to benefit from new technology.

Teddy says, “The evolution of Jeeni is remarkable, and because I have already been through this process and experienced all the challenges, I know I can add value to the team. I want artists to get the recognition they deserve and earn cash in the process, but I also want to offer an opportunity for music companies to retool their thinking and create new products designed to increase sales and earn profits from a new segment of the marketplace.”
Teddy Hayes

Born in Cleveland Ohio, Teddy grew up with neighbour Bobby Womack, and hung out with Quincy Jones among many other music legends, before becoming tour manager for Roberta Flack. Quincy’s friend Pete Long (who discovered Luther Vandross), gave Teddy the chance to turn his talents to theatre writing which set him on the road to stardom in his own right, directing music videos, and writing and producing musical theatre.

As one of the founding directors of Hip Hop in 1979 in New York, he achieved a place in hip hop history with his rap band The Funky Constellation, that produced the break beat sensation “Street Talk (Madam rapper)” promoted early on by Russell Simmons, the record mogul and creator of Def Jam Records. An accomplished singer and composer, Teddy was the main producer and creative force behind the sell-out hit theatre show “I Remember Marvin”, about the life and music of Marvin Gaye. He recently penned a book called “The Guerrilla Guide to Being a Theatrical Producer”, a how to manual designed to help people understand and enter the world of commercial theatre. In 2019 he received a Lifetime Achievement Award for his 40 years of pioneering work in the arts, and Jeeni is privileged to benefit from his experience and vision.

Teddy Hayes - Jeenius

Teddy Hayes

 JEENI is proud to announce their new Ambassador, the award-winning film maker and writer, Tony Klinger.

Klinger has made internationally acclaimed documentaries including The Festival Game (Jack Nicholson and Ronnie Scott) and Extremes (Supertramp), both currently grabbing the headlines alongside his book The Who And I about his exploits producing The Who movie, The Kids Are Alright. Tony says, “I was thrilled to be invited to become an Ambassador for JEENI. I applaud and echo their ethical approach, and I was equally excited to engage with their amazing team when they offered me the opportunity to share my knowledge of the music business, film making and creativity.”


Klinger’s fascination with ways of sharing the creative processes with business and commercial know-how has seen him instrumental in Artists United, bCreative and his Give-get-go.com organisation. “I discovered this need for sharing and spreading knowledge when I was a university academic,” and his outstanding success led to his students winning many awards leading to illustrious professional careers.Klinger makes it very clear, “I want to be involved in projects that continue and grow my dream to enable everyone to enjoy their creativity. Jeeni is another big step in this search, without me being sanctimonious or unreal, it still excites me, and also enables our audience to fully enjoy and think about the world we share.” 

Tony Klinger - Jeenius!

Jeeni Tony Klinger

Jeeni, the Portsmouth-based music talent booster has got one week to help save the world’s biggest rock music artefact. In fact it’s as big as a double-decker bus!

In partnership with the Arms Around the Child charity, Jeeni is helping to find a new home for Paul McCartney’s iconic Wings Over Europe tour bus which he took on the road after The Beatles broke up. When Paul conducted his family and his band Wings on board the bus, their magical mystery tour went down in history.


But after voyaging as far as the Canary Islands the bus was left to rust, until it was rescued by Arms Around The Child and brought back home to England. Now it faces eviction from its temporary home unless Jeeni can save the day.

Jeeni Music Director Roger Watson says, “We’re trying our best to save this piece of living rock music history, and I’ve got a personal involvement. I was stage manager for The Beatles when I was still in my teens.” Roger continues, “Now, with my role in Jeeni, I’m determined to help undiscovered new talent make it to the top. Maybe the Wings Over Europe magic bus can be an inspiration for the next generation to take the highway to success.” 

Jeeni has Wings!

Jeeni Paul McCartney Wings tour bus

The woman who brought digital entertainment to the world is set to become MD of Jeeni USA. Kelli Richards is based in Cupertino, California, where the mighty Apple Corporation has its headquarters, and where she is honoured as one of the “Top 100 Women of Influence.” An Amazon Number One best-Selling author, and former A&R executive with EMI Music, Kelli played a key role in launching the entertainment division of Silicon Graphics. She’s celebrated as a digital media trailblazer and was responsible for launching Apple’s entry into music and entertainment during her many years with the company. In other words, Kelli Richards was directly responsible for the birth of digital entertainment and global music online, now known as Apple Music.

Jeeni founder Mel Croucher worked with Kelli on projects for superstars like Eminem and Prince, and it seemed a perfect fit for Mel to invite her to represent Jeeni in the USA. “I was privileged to have been mentored by the legendary Steve Jobs over a period of several decades,” says Kelli. “I work on cool projects with cool people, and Jeeni is very, very cool.” 

Kelli Richards at Jeeni-USA HQ

Kelli Richards Jeeni USA

One of the world’s top record executives has joined Team Jeeni. Heard of Roger Watson? You've certainly heard his work. Grammy Award record producer with 500 million record sales to his name (and the velvet voice of the Viagra ads!) Now Roger is lending his experience and knowledge to help a new generation of undiscovered music talent in the Jeeni project.
Jeeni is a streamed music service based in Portsmouth, and the company is endorsed by Richard Branson’s Virgin Crowdboost programme. Listeners get to vote on who joins the next generation of stadium stars, and the young hopefuls are guided by experienced professionals. And they don’t come more experienced than Roger Watson. He was stage manager to The Beatles, and he went on to produce best-selling albums for superstars like Blondie and Tina Turner, as A&R Director of Chrysalis Records and Managing Director of Arista Records. Welcome aboard!

Roger Watson (right) with Jeeni founder Mel Croucher

JEENI Ltd
Registered Office: 64 Parkstone Avenue, Southsea, Hants PO4 0QZ
Company Registration Number 11114945
Approved by the UK Government for SEIS and EIS
Investors please email: invest@jeeni.online